BESPOKE INTEL | CLIENT RESEARCH PORTAL

 NAVIGATE CONTENT (CLICK IMAGES TO VIEW RESEARCH)

 Research Newsfeed

CPGs, Beer, Hard Seltzer, Vol 21

Key Takeaways: 1.Consumers tend to buy household and personal items more often in-stores despite online making some gains over time and since the pandemic. 2.The price of CPG products has become much more important to consumers of late. 3.Respondents have been...

(BBWI) Bath and Body Works Deep Dive, Vol 5

Key Takeaways: 1.Bath and Body has very strong unaided awareness across multiple categories (Fragranced Body Care, Hand Soaps and Sanitizers). They also get mentioned quite a bit for Candles and for Air Fresheners, but there is more competition in those product...

Bespoke – TikTok eCommerce Survey

Key Takeaways: 1.Respondents who are familiar with Temu and Shein are most likely to have heard about these platforms for the first time on Facebook. After Facebook, a lot of respondents said they heard about it from friends, online in general, or on TikTok....

Sunday Roundup (8.13.23)

Reports From Last Week: Bespoke-Low-Cost-Retailers-Vol-31-WMT-TGT-COST-Dollar-Stores-etc Bespoke-Department-Stores-and-Clothing-Retailers-Vol-32 Bespoke-ABNB-Vol-4 Bespoke-Theme-Parks-Vol-3-SIX-SEAS-DIS-etc Bespoke-Sporting-Goods-Retail-Vol-8-DKS-ASO-FL-AMZN-etc...

(GOOG, MSFT) Search and Social, Vol 4

Key Takeaways: 1.ChatGPT awareness has increased over time, but in both our quarterly survey and our monthly tracker, the rate at which adoption has increased slowed a bit sequentially. 2.Among those who have tried ChatGPT, NPS has declined sequentially from February...

Inflation Expectations

Key Takeaways: 1.Consumer expectations around inflation have cooled sequentially, but they remain more likely to expect increases than decreases.2.Younger age cohorts are more likely to have conflicting views on inflation (they are more likely to expect significant...

Let us know if you need help with anything!