BESPOKE INTEL | CLIENT RESEARCH PORTAL
Research Newsfeed
SFIX, Vol 12
Key Takeaways: 1.Stitch Fix engagement and awareness is largely unchanged over-time. 2.When we explain what Stitch Fix is to respondents who haven’t shopped it, interest is relatively tepid in trying something like that out. 3.Across all of the personal styling sites...
China Macro and Retail/Discretionary
Key Takeaways: 1.In past waves when we asked consumers how Covid is impacting their daily lives, many called out it being inconvenient to travel. That sentiment has been reduced significantly in our current volume with more saying it is having no effect on them. 2.The...
(DKS, ASO, FL, AMZN) Sporting Goods Retail, Vol 8
Key Takeaways: 1.Consumers are primarily drawn to Dick’s by the variety of products they sell, and they’ve increasingly flagged convenience as a reason why they choose to shop at Dick’s (price is the second most important factor, but the share who selected price has...
(DIS, SIX, FUN, SEAS) Theme Parks, Vol 3
Key Takeaways: 1.The share of consumers who have ever visited theme parks like Six Flags, Disney, Sea World, Universal, etc, has increased over time. 2.Consumers have a generally positive, but slightly softening, opinion of the theme parks in our survey. 3.Consumers...
(ABNB) Airbnb and Travel, Volume 4
Key Takeaways: 1.Consumers have a favorable opinion of Airbnb. Above else, they see it as convenient and easy to use. 2.Of the booking options provided to them, Airbnb had the strongest NPS. 3.As is the case with many of our surveys, consumer respondents show them...
(M, KSS, TJX, BURL, ROST) Department Stores and Clothing Retail, Vol 32
Key Takeaways: 1.Consumers have net-favorable views of department stores and clothing retailers, but opinions worsened a bit sequentially compared to historical waves. 2.Department store customer sentiment toward product selection and sales/promo offers is net...
(TGT, WMT, COST, Dollar Stores) Low Cost Retailers Vol 31
Key Takeaways: 1.A larger share of Costco customers feel the most recent in-store experience was better than one year ago compared to those who said worse (most said it was the same). Views on pre-pandemic vs. current shopping experience net out as around the same, on...
Reports From Last Week: 8.6.23
Download Reports: Bespoke-Covid-and-Flu-Shots-July-2023-Update-2 Bespoke-Student-Loans-Survey-2 Bespoke-Personal-Banking-Survey-July-2023-2 Bespoke-Search-and-AI-July-2023-2 Bespoke-AAPL-China-Vol-33-2 Bespoke-Monthly-Macro-Survey-July-2023-2 Key Takeaways From Last...
Monthly Tracker Survey | July 2023
Economic Sentiment The net percentage of respondents reporting positive economic sentiment is the best single indicator in our data for how our respondents feel about the economy. As shown, the metric absolutely collapsed in 2021 and 2022 as inflation soared and...
(AAPL) Consumer Electronics China, Vol 33
Key Takeaways: 1.iPhone share took a small step back q/q, but on a longer-term trend it has increased steadily since late 2020. As of now, Apple leads Android in our trackers.2.Smartphone refresh cycles are stretching out sequentially.3.The fact that it is expensive...



