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Bespoke – TikTok eCommerce Survey

Key Takeaways: 1.Respondents who are familiar with Temu and Shein are most likely to have heard about these platforms for the first time on Facebook. After Facebook, a lot of respondents said they heard about it from friends, online in general, or on TikTok....

Sunday Roundup (8.13.23)

Reports From Last Week: Bespoke-Low-Cost-Retailers-Vol-31-WMT-TGT-COST-Dollar-Stores-etc Bespoke-Department-Stores-and-Clothing-Retailers-Vol-32 Bespoke-ABNB-Vol-4 Bespoke-Theme-Parks-Vol-3-SIX-SEAS-DIS-etc Bespoke-Sporting-Goods-Retail-Vol-8-DKS-ASO-FL-AMZN-etc...

(GOOG, MSFT) Search and Social, Vol 4

Key Takeaways: 1.ChatGPT awareness has increased over time, but in both our quarterly survey and our monthly tracker, the rate at which adoption has increased slowed a bit sequentially. 2.Among those who have tried ChatGPT, NPS has declined sequentially from February...

Inflation Expectations

Key Takeaways: 1.Consumer expectations around inflation have cooled sequentially, but they remain more likely to expect increases than decreases.2.Younger age cohorts are more likely to have conflicting views on inflation (they are more likely to expect significant...

SFIX, Vol 12

Key Takeaways: 1.Stitch Fix engagement and awareness is largely unchanged over-time. 2.When we explain what Stitch Fix is to respondents who haven’t shopped it, interest is relatively tepid in trying something like that out. 3.Across all of the personal styling sites...

China Macro and Retail/Discretionary

Key Takeaways: 1.In past waves when we asked consumers how Covid is impacting their daily lives, many called out it being inconvenient to travel. That sentiment has been reduced significantly in our current volume with more saying it is having no effect on them. 2.The...

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