Key Takeaways: 1.The share of consumers who have ever visited theme parks like Six Flags, Disney, Sea World, Universal, etc, has increased over time. 2.Consumers have a generally positive, but slightly softening, opinion of the theme parks in our survey. 3.Consumers...

Key Takeaways: 1.Consumers have a favorable opinion of Airbnb. Above else, they see it as convenient and easy to use. 2.Of the booking options provided to them, Airbnb had the strongest NPS. 3.As is the case with many of our surveys, consumer respondents show them...

Key Takeaways: 1.Consumers have net-favorable views of department stores and clothing retailers, but opinions worsened a bit sequentially compared to historical waves. 2.Department store customer sentiment toward product selection and sales/promo offers is net...

Key Takeaways: 1.A larger share of Costco customers feel the most recent in-store experience was better than one year ago compared to those who said worse (most said it was the same). Views on pre-pandemic vs. current shopping experience net out as around the same, on...

Download Reports: Bespoke-Covid-and-Flu-Shots-July-2023-Update-2 Bespoke-Student-Loans-Survey-2 Bespoke-Personal-Banking-Survey-July-2023-2 Bespoke-Search-and-AI-July-2023-2 Bespoke-AAPL-China-Vol-33-2 Bespoke-Monthly-Macro-Survey-July-2023-2 Key Takeaways From Last...

Economic Sentiment The net percentage of respondents reporting positive economic sentiment is the best single indicator in our data for how our respondents feel about the economy. As shown, the metric absolutely collapsed in 2021 and 2022 as inflation soared and...

Key Takeaways: 1.iPhone share took a small step back q/q, but on a longer-term trend it has increased steadily since late 2020. As of now, Apple leads Android in our trackers.2.Smartphone refresh cycles are stretching out sequentially.3.The fact that it is expensive...

Key Takeaways: Google remains the most popular search engine in our survey Awareness of AI chatbots continues to increase sequentially. The share who use AI chatbots has increased m/m. Full Report: Bespoke-Search-and-AI-July-2023Download

Key Takeaways: 1.The largest amount of money that consumers have sitting in checking/savings account within ONE individual bank has nudged lower sequentially since we started this survey in March of 2023. 2.The share of consumers who said they have changed banking...

Key Takeaways: 1.A relatively large portion of those with student loan debt say they haven’t made payments since the date of the student loan debt pause. 2.34% of respondents who paused their federal loan payments were spending more on discretionary items because of...