Economic Sentiment The net percentage of respondents reporting positive economic sentiment is the best single indicator in our data for how our respondents feel about the economy. As shown, the metric absolutely collapsed in 2021 and 2022 as inflation soared and...

Key Takeaways: 1.iPhone share took a small step back q/q, but on a longer-term trend it has increased steadily since late 2020. As of now, Apple leads Android in our trackers.2.Smartphone refresh cycles are stretching out sequentially.3.The fact that it is expensive...

Key Takeaways: Google remains the most popular search engine in our survey Awareness of AI chatbots continues to increase sequentially. The share who use AI chatbots has increased m/m. Full Report: Bespoke-Search-and-AI-July-2023Download

Key Takeaways: 1.The largest amount of money that consumers have sitting in checking/savings account within ONE individual bank has nudged lower sequentially since we started this survey in March of 2023. 2.The share of consumers who said they have changed banking...

Key Takeaways: 1.A relatively large portion of those with student loan debt say they haven’t made payments since the date of the student loan debt pause. 2.34% of respondents who paused their federal loan payments were spending more on discretionary items because of...

Key Takeaways: 1.Over the 9 months we have been running this survey, the demand trend for the Covid vaccine has been in decline. 2.From June to July, the percentage of respondents who plan to get a Covid shot in the next three months ticked up slightly. We would note,...

Reports From Last Week: Download Below Bespoke-Audio-Vol-28-SPOT-SIRI-AAPL-etc-4 Bespoke-Social-Media-Advertising-Vol-22-3 Bespoke-Online-Retailers-Vol-42-AMZN-ETSY-W-EBAY-etc-2 Bespoke-Food-Delivery-Apps-Vol-28-DASH-UBER-etc-2 Bespoke-TEMU-Deep-Dive-Vol-3-2...

Key Takeaways: 1.Respondents with interest in the upcoming Apple Vision Pro product over-index as higher income, younger, and male. 2.In recent quarters, smartphone owners have been increasingly likely to say they get a new phone every 2 years (every year declined...

Key Takeaways 1.Of all the fitness brands tested, Peloton is the most likely to be viewed as “more for wealthy consumers” as opposed to “accessible for all” (among those who are aware of each of the brands we asked about). 2.There is a significant divergence in how...

Key Takeaways: 1.Customers have a favorable opinion of the Roku channel. 2.A cohort of consumers are interested in a TV manufactured by Roku, especially those who are already a user of Roku OS (via a smart TV or a streaming player). 3.Among those who own a TCL TV, the...