Bespoke Survey Insights

1. The share of consumers browsing real estate websites often has been softening sequentially.

2. The share of respondents who rent their current living space has increased over the past few quarters.

3. Zillow, Redfin, and Realtor.com are all names that are top of mind for consumers when they think of online real estate websites.

1. Dick’s Sporting Goods remains the most recognized sporting goods retailer.

2. ASO NPS comes in at 30.4.

3. Consumers have been decreasingly likely to be driven to go to Dick’s by the pricing.

1. The majority of consumers prefer to shop at Bath & Body Works in-store as opposed to online.

2. A plurality of consumers who have purchased laundry detergent from Bath & Body Works believe that it is much better than other detergent brands.

3. 68.7% of respondents report being a customer of Bath and Body Works for 5 years or more.

1. The share of consumers who expect increases in prices continues to be greater than the share who expect price decreases.

2. The general trend is that the older the consumer, the more inflation they expect moving forward.

3. Consumer sentiment remains downbeat with people more likely to expect an economic collapse than they are to expect an economic boom in the next year.

1. Uber ride sharing tops competitors in the space for NPS, coming in at 23.9.

2. Sentiment toward Uber ride sharing is positive and has improved over the history of our survey.

3. Among those who have ever used each platform tested in our survey, Instacart and Postmates have the highest share of folks who say they don’t use it anymore.

4. Uber customer loyalty has increased sequentially in our survey for pretty much all different use cases for Uber / Uber Eats.

5. Turning to Dashmart, the share of consumers who say they order groceries and
convenience items using a delivery app has declined over the past year+

1. While there are some consumers who have a negative opinion of Yeezy sneakers (with sentiments related to Kanye West and his comments in recent years being flagged as reasons for negative sentiments), the broader consumer audience has a net positive view of the brand/sneakers.

2. Consumers are open to buying Yeezy sneakers, especially at lower price points than
retail. Consumers who currently own and wear sneakers reported that they would be
very likely to buy Yeezy’s if released at a lower price point (or at full retail).

3. Over the history of our survey, consumers have shifted their buying preferences for
footwear toward online and direct, but those trends have been more stable of late. We
continue to note that the most frequent footwear buyers are more likely than infrequent buyers to prefer online and direct from the brand.

4. Among the broader audience, self-reported footwear purchase recency and frequency have softened over the past year or so.

5. When it comes to athletic performance relative to competition, both Nike and Lululemon have boosted customer sentiment that they are superior over-time.

1. Children have an overwhelmingly positive view on Crocs.

2. The share of consumers that said that they own a pair of Crocs has been stable sequentially.

3. NPS and other metrics around likelihood to purchase another pair of Crocs in the future (among those who currently own a pair) increased q/q and remains positive.

4. Crocs owners have settled into increasingly agreeing that Crocs are a staple they’ll always have in their closet and decreasingly view them as just a fad.

5. Feedback around Heydude is positive with both awareness and those who wear them increasing over time.

1. Price remains top of mind for consumers when it comes to CPG product purchases.

2. Consumers continue to show a strong preference for in-store purchases of household and personal care products.

3. Consumer CPG purchasing trends are more stable q/q after a period of time post-Covid in which consumers self-reported that they were spending through inventory and not spending as aggressively across categories.

4. Feedback toward Bud Light has improved sequentially with the share who plan to decrease their purchases declining sequentially relative to three months ago.

5. White Claw remains the most recognized hard seltzer brand.

1. Self-reported plant based meat consumption continues to soften sequentially in our survey

2. Among consumers who have tried plant-based meat products from brands like Impossible Foods and Beyond Meat, satisfaction with the products has worsened over the past 1-2 years.

3. Consumers have grown increasingly apathetic as to whether restaurants that they frequent offer plant based meat alternatives.

1. Consumer opinions of department stores and branded apparel retailers are net positive, but have softened a bit over the past year

2. Across the department stores and off-price stores that we deep dive on, customer feedback around the amount of money they have spent at each over the past six months is stable q/q, but the longer term trend has been a softening on this front over the past year

3. In our popularity change tracker, the retailers/etailers that are viewed as the largest net gainers in perceived popularity include Amazon, Temu, Shein, Wal-Mart, Target, TJ Maxx, Kohl’s, Ross, Zara, H&M and Old Navy.

4. The share of consumers who shop Amazon for clothing has increased considerably throughout the history of our survey

5. 52.8% of respondents like to strongly like the treasure hunt shopping experience

1. Projected interest in a potential/rumored paid membership program through Target is relatively low among the broader population, but ~35% of folks who shop Target 2-3+ times per month indicate being a range of somewhat to very interested.

2. If Target were to pursue a Costco or BJ’s model with their “Project Trident” membership, they would find fewer customers interested in paying up compared to if they pursued an Amazon / Walmart + type program.

3. Costco customers continue to note that Costco fuel prices are lower relative to other gas stations, but the share has declined q/q since we started asking the question.

4. The share of Walmart and Target customers who flag higher prices continues to decline relative to the peak.

5. Self-reported Wal-Mart shopping trends have been fairly stable over time in our quarterly survey.

1. Respondents prefer filing their taxes online or via software over using the help of an accountant/tax professional.

2. Of the options provided to respondents, TurboTax was the most popular option for filing taxes.

3. Of respondents who have used H&R Block in the past, a plurality (29.6%) have switched to TurboTax.