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(Casper) Mattresses Data Flag
With Casper's IPO on the immediate horizon, we ran some cross-tabs to pass along some intelligence on "who the Casper customer is" and also wanted to flag our latest mattresses report because it has a good deal of current and historical data on Casper and on...
Chicken Sandwich Wars Analysis (QSR, SHAK, MCD, WEN)
Open Report:Bespoke - Chicken Sandwich Wars Key Takeaways: Popeye’s TrafficIn January Popeye’s traffic came back closer to normal range following an above seasonal increase in November and December in the immediate aftermath of the chicken sandwich relaunch. The...
Video Game Consoles Japan and UK (NTDOY, SNE, MSFT)
Open Report:Bespoke - Video Gamers Japan and UK Key Takeaways: JapanThe most popular consoles in Japan are the Nintendo Switch and the PS4.Of the next gen cycle, PS5 projects to be the most popular, followed by the Switch lite, and then by Xbox Series X. 25.9% of...
Cord Cutting and Streaming Video Cross Tabs
Comcast warned yesterday that cord cutting will speed up in 2020 and expects video subscriber losses to accelerate throughout the year. This cross-tab deck below will offer some insight into the interplay between cord cutting and streaming video usage. IE - how much...
MCD Vol 7
Open Report:Bespoke - MCD Vol 7Key Takeaways: Sentiment toward Fresh Beef is positive, enthusiasm is not quite as high compared to the initial reaction 3-4 quarters ago. Customers offer very positive feedback on McDonald’s bringing back the Big Mac,...
CMG Vol 17
Open Report:Bespoke - CMG Vol 17 Key Takeaways: Casual dining usage frequency has improved consistently since hitting a series low in April 2018. Current readings represent a q/q and y/y improvement. Sentiment toward Chipotle menu items is strong (Lifestyle...
Consumer Electronics Domestic Vol 28 (AAPL)
Open Report:Bespoke - AAPL Domestic Vol 28 Key Takeaways: 5GAwareness of 5G has increased sequentially and interest in the technology is strong. Among iPhone owners interested in the technology, there is a reasonably high willingness to pay a premium and over half of...
Social Media International (India and UK)
Open Report:Bespoke - Social Media International Key Takeaways: Facebook and Instagram are the most popular platform in India. Facebook and Instagram users also engage with the platforms more frequently than any other platform we test. TikTok performs well when...
Social Media Consumers Vol 26 (FB, SNAP, TWTR, TikTok)
Open Report:Bespoke - Social Media Domestic Vol 26 Key Takeaways: Consumers are decidedly against seeing political ads and political opinions of friends on their social media platforms and indicate that they will reduce usage when they encounter it. Snapchat and...
Social Media Ad Execs Vol 8 (FB, GOOG, AMZN, SNAP)
Open Report:Bespoke - Ad Execs Vol 8 Key Takeaways: Ad budgets are higher than the same time a year ago and the data is improved q/q and y/y. social network advertising is viewed as the biggest gainer in spend y/y of the categories we test. Facebook remains the share...