Social Media | Top Five Takeaways

by | Feb 2, 2024

1. Social media usage frequency has strengthened recently (and over time) with readings hitting new highs 2. Users of TikTok are the most likely to feel that they are addicted to using the app. For all platforms, younger respondents are much more likely to feel they...

Temu Deep Dive | Five Takeaways

by | Feb 1, 2024

1. Temu awareness and the share of consumers who shop the platform increased sequentially continuing a trend of relatively consistent growth observed by our survey over the past year. 2. Temu users over-index to younger age groups, females, and lower income...