FB For Friends or Family | Teens vs. 18+

Recent surveys show that use cases for Facebook vary significantly based on age. Namely, 13-18 year-olds view it as a platform to engage with FAMILY, whereas 18+ year-olds view it as a platform for FRIENDS AND FAMILY. If you are a client, log-in to view the full...

Docusign Shows Strength With IT Decision Makers

We recently surveyed 750+ IT decision makers about a range of software platforms that they use. We found that across many of the questions we asked, Docusign performed really well. If you are a client, login to view the full report. If you are not a client and would...
NPS | What to Ask Management

NPS | What to Ask Management

We work with NPS a lot in our line of work. The corporations we work with ask for our help in generating their NPS and doing deeper level analysis on promoters / detractors, private equity firms ask us to gather NPS data on targets vs. peers to see if they really...

Wayfair: Case Study of Survey Data Utility

Sharing below an example of a time our survey data added value for clients. For the purposes of this post, we are highlighting data/takeaways we highlighted one year ago when Wayfair was at all-time highs and show charts/KPIs that were helpful based on feedback...