by Bespoke Intel | Jan 24, 2024
1. Consumers continue to view the Peloton brand as a brand that’s more for wealthy consumers than for all. The sentiment has been more flat/unchanged q/q. 2. Among those who aren’t currently customers of Peloton, the majority don’t have interest in...
by Bespoke Intel | Jan 23, 2024
1. Sentiment toward both Ninja and Shark brands among consumers is very positive on an absolute basis and on a relative basis compared to peers 2. Ninja Kitchen has an NPS of 45.2 and Shark has an NPS of 36.6 3. Both Shark and Ninja are at the higher end of our...
by Bespoke Intel | Jan 22, 2024
Highlighting five interesting takeaways from our 100+ page survey report on Netflix. If you are a client, login to view the full report. If you are not a client and want to learn more, email [email protected] or call 914-630-0512. 1. Consumer sentiment...
by Bespoke Intel | Jan 19, 2024
Key Takeaways: Streaming video has gained as the preferred method for consuming TV and film content over the history of our survey. The share of consumers who subscribe to cable, satellite, or telco television has declined over the history of our survey. An increasing...
by Bespoke Intel | Jan 19, 2024
1. Sentiment based feedback toward both YouTube Music and Spotify remains positive 2. Consumers continue to shift their preferences toward picking individual song, interviews or playlists to listen to and away from picking a channel or station and having it play...
by Bespoke Intel | Jan 18, 2024
5. Consumers who use both both apps continue to prefer DoorDash over Uber Eats 4. DoorDash continues to be the top app that consumers use regularly or occasionally when ordering takeout food delivery 3. DoorDash has gained share in our survey across historical waves...
