by Bespoke Intel | May 20, 2025
Positives: Consumers love the brand and opinions are improving. Pricing power with consumers. High quality customers (over-indexes to more frequent purchasers and brand direct folks). Over-indexes demographically to younger and higher income consumers. Customer base...
by Bespoke Intel | Apr 17, 2025
Wayfair knows what consumers are thinking: Is this $189 side table actually going to hold anything? Enter the “Verified” badge — their newest attempt to ease furniture anxiety without sending customers a wrench and a therapist. We surveyed 1,000 U.S. consumers and...
by Bespoke Intel | Feb 12, 2025
Elon Musk’s X (formerly Twitter) is moving deeper into financial services with the development of X Money, a new payments system in partnership with Visa. This move could challenge established players like Venmo, Zelle, and PayPal, but how do X users actually feel...
by Bespoke Intel | Feb 5, 2025
The recent National Association of Realtors (NAR) settlement has introduced major changes to how broker commissions are structured, reshaping the landscape for real estate transactions. As these new rules take effect, realtors are adjusting their business models, and...
by Bespoke Intel | Sep 13, 2024
Some color below from our proprietary panel of ad agencies. These are folks who we found using our proprietary research recruiting methodology, not people we surveyed through a consumer panel by job title. That means very high quality responses (zero bots or fake...
by Bespoke Intel | Sep 12, 2024
Below are charts from the 46th volume of our AAPL consumer survey work in the US (we run AAPL surveys in China as well). AAPL has come into focus as a topic of increasing interest with the buyside recently. Start a free trial with us to see all pages from wave 46 and...
