Bespoke Survey Insights

Sharing some color from our most recent Low-Cost retail survey…

We’re seeing that the share of respondents who point to higher or much higher pricing at Walmart and Target has declined sequentially, but that perception remains that pricing is elevated relative to historical trends.

Those who are shopping target less recently point that they are buying on Walmart or Amazon more.

We’re also seeing that visit frequency softened a bit sequentially. It’s important to note that over the past 6 quarters, there has been a slight gradual decline in self-reported enjoyment with the in-store shopping experience.

And here’s some color from our monthly tracker

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Over the past year, we’ve been asked by clients to track how consumers view the integration of Reels on Instagram. This has become an especially notable topic over the past few months with talks of a full-scale TikTok ban in the U.S. In our latest Social Media Survey to domestic consumers, we dug deep on this topic and gained some valuable insights into the minds of social media users. Sharing a few notable insights from the survey below.

TikTok Ban:
On net, consumers in the U.S. are supportive of a TikTok ban. Daily TikTok users are the only cohort to strongly oppose a ban.

TikTok vs. Reels:
The share of TikTok and Instagram users who would delete TikTok if forced to choose between the two has grown over time. Instagram reels familiarity, engagement, and sentiment KPIs have improved sequentially.

Usage Trends & Demographics:
In the event of a ban, TikTok users continue to indicate that they would increase their usage of Instagram and YouTube. Though TikTok users don’t call Snapchat a beneficiary nearly as often as other social media platforms, it is worth noting that Snapchat users are the most likely userbase to also be on TikTok.

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If you are not a client and are interested in hearing more about our social media data, email [email protected].

Since January, Tesla has implemented price cuts on their vehicles on five separate occasions. Consumers have shown a broadly favorable view towards these price cuts, though we should note that some existing Tesla owners had complaints about the price cuts harming the resale value of their vehicle.

Among respondents who expressed that they were interested in purchasing a Tesla at some point in the future, there has been a steady shift over the past two years in the catalyst for why they wanted a Tesla. Sentiment has shifted from consumers wanting one because it is an electric vehicle, to wanting one because they like the brand and look of the vehicle.

We go much deeper into auto and EV trends in the full report. If you’re a client log in at bespokeintel.com/login to view it. If you are not a client but are interested in viewing the full report, email [email protected]

We saw that food delivery usage surged during the pandemic. In 2022, however, ordering frequency softened a bit compared to pandemic highs. In the past 1-2 quarters, self-reported usage has bounced back a bit.

Throughout the history of the survey, we’ve also tracked competitive dynamics among food delivery platforms. We see that DoorDash has more market share than Uber Eats, and has been a disruptive gainer throughout the history of our survey.

However, among those who use both DoorDash and Uber Eats, consumers are evenly divided in which they prefer more.

We dig in even deeper and have answers as to why consumers choose certain food delivery platforms over others as well. If you’re a client log in at bespokeintel.com/login to view the whole report. If you are not a client but are interested in viewing the report, email [email protected]

Back in March, Spotify unveiled a new interface for the home screen on their mobile app. This new interface is intended to help users discover new music and connect with artists on a deeper level, and resembles the feeds of social media sites like TikTok and Instagram. In the latest wave of our audio streaming survey to consumers, we asked how users felt about the app’s latest redesign…

Spotify users stated that they held a very positive opinion of the new home screen.

In addition to the new interface, Spotify has also added a new personal AI DJ to their platform. This feature acts as a DJ, personalizing user’s listening experiences and talking to them as if it were a real DJ. We asked users their thoughts on this as well. Some color below…

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If you are not a client and are interested in hearing more about our SPOT data, email [email protected].

Throughout 2023 Q1 and Q2 we’ve been asked to investigate the rapidly growing Temu app and its impact on the eCommerce and Retail spaces. Investors fear that the platform will be disruptive in stealing market share from established companies, and wanted us to get some color from the perspective of the consumer. Here’s some of that color…

NPS varies a ton by engagement frequency. Regular shoppers give it an extremely high NPS of 77, whereas one time shoppers give it an NPS of -26…

While consumers feel shipping speed and quality could improve, they love the platform for the pricing / value…

Temu customers who shop the platform regularly are very likely to say that it is replacing spending that would typically go to other stores/apps/sites…

If you are a client, login to view the full report (bespokeintel.com/login).

If you are not a client and are interested in hearing more about our Temu data, email [email protected].

User Engagements:

Consumers have been gradually adopting BNPL services. Feedback toward BNPL names has remained positive, with an increasing percentage of the population engaging and a decreasing percentage of users telling us they are behind on payments.

Use Cases:

The ability to manage budgets was cited as a top reason for why users have turned to BNPL services. 61.9% of respondents noted that they use BNPL services to manage cash flows.

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If you are not a client and want to get smarter on BNPL, email [email protected].

With the rumored release of Netflix’s account sharing surcharge, we’ve been getting color on potential impacts of the charge at different price points. Here are a few charts and takeaways…

1. The percent of subscribers sharing has declined sequentially

2. But among those who share, it is an important feature for them

3. Additionally, 44.8% of respondents consider Netflix to be a “need to have” (which is a larger number compared to all other streaming video platforms we ask about)

So how will the account sharing surcharge impact engagement?

It depends, as our survey also shows that the willingness to pay a surcharge varies considerably depending on the price of the surcharge

If you are a client, log in (https://bespokeintel.com/login) to view the full report. If you are not a client and would like access to this report, call 914-630-0512 or email [email protected]

Below is an excerpt of interesting charts from our latest video gamers survey. If you are a client, head over to the client member home page to view the full 100+ pages of charts. If you are not a client and want to learn more, please contact us ([email protected]).

Net/Net: Pinterest is more likely to have episodic engagement than other social platforms. In recent years, engagement data from our surveys has been highly correlated with things like buying a new home, home improvement projects, and cooking at home (all Covid beneficiaries). As these activities have regressed in recent months to pre-Covid norms, PINS engagement has regressed along with it. Looking forward, though, PINS is one of the most trusted platforms among social media peers and has an ecommerce oppty with a user base that discovers products that they ultimately buy while on Pinterest. Users have specific purposes for engaging with Pinterest and do not feel that it can be easily replaced by other social platforms. 

Some charts below highlighting interesting datapoints.

Flagging an interesting data point from our ongoing social media survey work related to willingness to pay for premium features. Also flagging a handful of other charts from our tracker.

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